MemeStrategy (2440.HK) Enters the Trading Card Market through Acquisition of Leading Asian Trading Card Brand Grade10

HKSAR, China, November 12, 2025 — MemeStrategy, Inc. ("MemeStrategy" or "the Company"; Stock Code: 2440.HK), Asia's first publicly listed digital asset company, is pleased to announce the acquisition of Grade10, a leading Asian trading card brand, marking the Company's official entry into the fast-growing trading card market.

In recent years, the cultural collectibles investment sector has witnessed exponential growth, with trading cards emerging as a particularly dynamic segment. Recognizing the significant commercial potential of cultural collectibles, MemeStrategy will leverage Grade10's brand equity to establish a strong presence in the trading card space, with plans to host trading card shows across key Asian markets and provide the vault — a professional trading card storage service, fostering a community of high-end collectors. In parallel, MemeStrategy will develop an AI-powered card information platform.

Ray Chan, Chairman and CEO of MemeStrategy and Co-founder of 9GAG, will also assume the role of CEO at Grade10. As a globally acclaimed meme platform with over 200 million users worldwide, 9GAG's extensive digital reach and cultural relevance are expected to generate strong synergies with Grade10's business.

Ray Chan said: "Trading cards capture emotional and cultural narratives across generations, offering both collectible appeal and investment potential. Hong Kong, as an international financial center, provides an ideal environment for the growth of alternative investment assets. We are excited to embark on this new chapter through the acquisition of Grade10."

Established in 2023, Grade10 is a brand committed to promoting trading card culture. On November 22–23, 2025, Grade10 will host its fourth "Grade10 Festival" at the Grand Ballroom of Hopewell Hotel in Wan Chai, featuring more than 120 card exhibitors, a VIP networking lounge, a gaming zone, and the world's first "Threads Wall" with Meta. Grade10 anticipates welcoming over 20,000 enthusiasts. Grade10 is preparing to launch "Grade10 AI", an AI-powered trading card search platform.

According to research by the Hong Kong Trade Development Council, the global trading card market was valued at USD15.8 billion in 2024 and is projected to grow to USD23.5 billion by 2030 (CAGR 6.5%). Data from Card Ladder, cited by The Wall Street Journal, reveals the value of Pokémon cards has surged 3,821% since 2004 vs S&P 500's 483%.